As part of Culture Trip’s brand refresh I produced a series of product illustrations to be used across the site and app.
Culture Trip has a network of more than 600 freelance local content creators, who cover hundreds of cities across the world and the illustrations needed to reflect that diversity.
Instead of using a consistent look or relying on a single illustrator to produce all of the illustrations, we made a bigger impact by embracing the uniqueness of each city and each illustrator.
The illustrators were carefully curated and they each had a connection to the city they illustrated.
The illustrations were informed by the illustrators memories and experiences.
Jeannie Phan
Jeannie Phan is a full-time Toronto based freelance illustrator with years of active experience in the field.
Tim Peacock
Tim is a Brooklyn based illustrator who was born and spent his childhood in Guadalajara.
Dion MBD
Dion is a Brooklyn based illustrator. He spent 4 years living in Florida studying at ringing college of art and design.
In collaboration with the product team I worked with the illustrators to ensure each header was responsive to a variety of devices.
I also worked with the product and design teams to integrate the illustrations into the new homepage of the site and app.
The illustrations made the product feel special while adding authenticity to the brand.
